1. Both content and form count. Service Canada has taken a rigorous and uncompromising approach to accepting and reviewing LMIA applications. Relevant fields in the forms will have to be COMPLETELY filled out in order for LMIA applications to even by accepted for filing. If fields are missed or not filled in, do not expect a call from Service Canada requesting the additional information, but rather expect the full application to be returned to you. Therefore, it is imperative that the forms are thoroughly completed prior to filing;
2. In terms of content, employers can expect to be grilled by Service Canada regarding applicants for the position and why applicants were not considered suitable. Service Canada is also not going to let employers list work experience or education requirements that are illogical or do not correspond to the National Occupation Classification. Employers must be prepared to keep fulsome and whole logs of applicants and be in a position to explain the results of recruitment on the spot and when asked;
3. Advertising should not just be geared towards the usual websites or forums, but rather, and especially for low skill jobs, needs to be targeted to youth, aboriginals and other minority groups. In an ideal world, not only would employers advertise to these groups, but their HR departments would engage in ongoing planning with representatives of these groups and establish hiring plans and other possible training avenues to continuously target these groups;
4. Good luck. The new landscape is extremely difficult to navigate and Service Canada has provided imperfect and late feedback regarding the new program. To some extent this will be a "guess and test" system over the coming months. Where possible employers should target LMIA exempt applicants to avoid the Service Canada program.